Apple’s Generative AI is Coming!

PLUS: Amazon Launched New AI Assistant!

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Read Time: 3.5 minutes

Welcome back, folks.

Buckle up, tech enthusiasts! It seems like Apple is ready to take us on a thrilling ride into the future of AI.

Apple’s CEO hinted the unveiling of their generative AI projects later this year.

Today in the “Incredible AI” world:

  • Apple’s Generative AI is Coming

  • Amazon Unveiled AI Assistant, Rufus

  • AI for Business Growth

  • TOP AI TOOLS of the DAY

  • Google Unveiled ImageFX Image Creation

  • BEST ChatGPT Prompt to Make Better Decisions

  • TOP TECH NEWS of the DAY


Apple’s Upcoming Generative AI Projects:

Apple is set to unveil its generative AI projects later this year, as confirmed by CEO Tim Cook. The announcement was made during the company’s recent earnings call.

  • Generative AI Projects: Apple’s CEO, Tim Cook, has hinted at the company’s ongoing work in generative AI. The details of these projects are expected to be revealed later this year.

  • Vision Pro VR/AR Headset: Alongside the AI projects, Apple also discussed other developments, such as the Vision Pro VR/AR headset. This indicates Apple’s commitment to groundbreaking innovation.

  • On-Device AI Tasks: Cook was asked about on-device AI tasks during the earnings call. While he did not provide specific details, he expressed confidence in the potential opportunities for Apple with Gen AI.

The World Wide Developers Conference (WWDC) is likely to be the platform for AI-related announcements. This supports recent rumors about Apple unveiling its Siri-generative AI plans at WWDC.

Amazon Introduces Rufus, the AI-Powered Shopping Assistant:

Amazon has announced the launch of Rufus, an AI-powered shopping assistant. Trained on Amazon’s product catalog and web information, Rufus aims to enhance the shopping experience.

  • Rufus’ Capabilities: Rufus is designed to answer customer queries about shopping needs, products, and comparisons. It also makes recommendations based on the context and facilitates product discovery.

  • Launch and Availability: Initially, Rufus will be available in beta to a small subset of U.S. customers using Amazon’s mobile app. The rollout to additional U.S. customers will occur in the coming weeks.

Amazon has been leveraging AI for over 25 years to improve customer experiences.

Rufus is the latest addition to Amazon’s AI-powered capabilities, which include personalized recommendations, drone deliveries, and checkout-free Amazon Go stores.


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Creatify: Creatify is an AI-powered app that generates high-quality marketing videos from a simple product link or text description. It’s the fastest way to create short video ads.

OneCliq: Your personal AI assistant to craft fresh, data-driven videos tailored to your style, backed by solid insight from your audience for content.

Nero AI: Enhance your video up to 4x its original quality with AI.

TextBlaze: Eliminate repetitive typing and mistakes. Easy-to-use templates with endless customizability and powerful automation.

Opus Clip: Convert your long-talking videos into shorts in one click.

Huudle: Connect all your meetings and messages around the same topic in a single space, track key points, and video message short updates on any progress.

Google’s ImageFX is a Leap in AI Image Creation:

Google has recently unveiled a new standalone artificial intelligence image generator, ImageFX. This innovative tool is a part of Google’s AI Test Kitchen and is built on the robust foundation of the Imagen 2 model.

  • ImageFX’s Unique Focus: Unlike other AI image experiments from Google, ImageFX has a unique focus on creating images. It stands out from the crowd by dedicating its entire functionality to the generation of pictures.

  • Availability and Usage: ImageFX is currently available in English and in a select few countries, including the U.S., Australia, New Zealand, and Kenya. It employs a unique system of “chips” and keywords to refine the image prompt, providing users with a high degree of control over the image generation process.

  • Comparison: ImageFX distinguishes itself from other AI image generators such as MidJourney, DALL-E, Adobe Firefly, and Leonardo. It offers a unique approach to image generation, focusing on user-friendly interfaces and prompt refinement.

Google’s ImageFX offers a unique focus on image creation and provides a user-friendly interface for refining image prompts.

This tool is a promising addition to the growing field of AI image generators, and it will be interesting to see how it evolves in the future.


BEST ChatGPT Prompt to Make Better Decisions:

Copy and paste this entire prompt into ChatGPT then edit the square brackets to give the necessary context.

The more context you can give, the more personalized the results, and the more the answers will consider everything.

Here’s the entire Prompt:

“I'm an entrepreneur with many opportunities in front of me. My objective is to make quick decisions on what actions I should take in order to maximize progress towards my business goal. Acting as a productivity coach, let's begin a coaching conversation where you help me dissect, analyze, and evaluate a specific opportunity that has come my way.

This is the first invitation: [paste or describe the invitation or opportunity along with any important context]. Before we evaluate this specific opportunity, ask me clarifying questions, one by one, on topics including:

- My main business goal right now

- How I feel about this opportunity

- The potential of this opportunity to lead to bigger things

- The likelihood of this opportunity being worthwhile

- The ease with which I could do this well

- Alignment with the rest of my goals

Create a scoring system for the questions, and ask me to rank each one on a scale of 1-10. Then give a final score for this opportunity and ask me for the next one, so we can compare.”

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→ The Irish Council for Civil Liberties says the Microsoft–OpenAI partnership must be investigated as a merger.

Why data will always be a precious commodity in the AI world?

Google is reportedly rebranding Bard to Gemini and plans to launch a dedicated app!

How to use ChatGPT-4 and knowledge graphs for improved brainstorming results?

→ Is Cheating with ChatGPT in Technical Interviews Easy to Detect? An Experiment Reveals Insights.

Hugging Face tech lead Philipp Schmid posted yesterday that users can now create custom chatbots in “two clicks” using Hugging Chat Assistant.

→ The UK government urged to adopt a more positive outlook for LLMs to avoid missing the ‘AI gold rush.’

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